Emotional Customer Types

Research has shown that 90% of all buying decisions are based on unconscious, emotional sensations. Thus, only 10% of the decision is based on rational, conscious arguments such as geography, price, product range, quality and service. The emotional customer types (Emotionelle Kundetyper®) a reseach method by Ph.D Sanne Dollerup dividing people in four emotional types, each type with different personalities and emotional espects: 

The red type

The yellow type

The green type

The blue type